Search | New Scientist

Skip to content

Advertising campaign for monkeys uses sex to sell brands

Advertising campaign for monkeys uses sex to sell brands

27 February 2018

Everyone knows that in advertising sex sells, and it turns out that sex-themed adverts even work on rhesus macaques

Sign up to our weekly newsletter

Receive a weekly dose of discovery in your inbox. We'll also keep you up to date with New Scientist events and special offers.

Sign up